Wednesday, April 24, 2019

We're Number One!

Quick, click on this link:

And scroll down a couple of pages.

The University of Illinois Press's fall 2019 catalog is out, and guess what book occupies the coveted No. 1 spot?

Traveling with Service Animals, of course.


Because dogs.

The actual subject matter may not sound crowd-pleasing in the extreme, but everybody loves dogs, and so we think it's a smart marketing move to lead off a roster of mostly very scholarly books with something that just might send turnstiles clicking in bookstores (if bookstores have turnstiles).

That golden retriever is irresistible, isn't it?

We have hope.