And scroll down a couple of pages.
The University of Illinois Press's fall 2019 catalog is out, and guess what book occupies the coveted No. 1 spot?
Traveling with Service Animals, of course.
Why?
Because dogs.
The actual subject matter may not sound crowd-pleasing in the extreme, but everybody loves dogs, and so we think it's a smart marketing move to lead off a roster of mostly very scholarly books with something that just might send turnstiles clicking in bookstores (if bookstores have turnstiles).
That golden retriever is irresistible, isn't it?
We have hope.
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